Archive - Own Your Story

Why I choose an intersection for my Substack, not a niche.

Two years of hesitation, a thirty-minute decision. Why I refused to pick a niche for my Substack, and what I mean by it.

Jul 20 • ianka fleerackers

You’re Not ‘Too Quiet’—You’re Just Playing the Wrong Game

Authtority is not volume. Why the quietest experts are often the most magnetic, and what real authority is built on.

Jul 14 • ianka fleerackers

Tired of being 'on' ?

You finished the project.

Jul 9 • ianka fleerackers

Job, career, or legacy?

And why it matters for your brand

Jul 1 • ianka fleerackers

May 2026

Do you feel attracted to the struggle or the dream

In marketing and sales, you cannot avoid running into one of these two patterns: either you are confronted with a problem you are struggling with.

May 14 • ianka fleerackers

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